EBONetworks - Diversity Marketing Company

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EBONetworks Core

President/CEO - Manage market planning, advertising leads, and key political/client public relations initiatives. To identify new markets, maintaining corporate scopes and market research. Monitor plan verses progress and financial inputs. Finally, researching and identifying new growth markets.

VP Operations – Responsible for overseeing the day-to-day operations of EBONetworks key initiatives and staff. Also, responsible for gaining and monitoring media and recruiting activities. Develop relationships with the local Colleges and Universities in the city to employ 10 to 12 college interns each semester in the fields of Sales & Marketing, Media, and Event Promotions. It is the goal and vision of the VP of Operations to provide an untapped service for two underserved customers: 1) Any business looking to promote a product or service to the upwardly mobile African-American community, and 2) The young, professional African-American that seeks a one-stop shop to be informed, enlightened, educated and entertained. Assists clients of EBONetworks in paying balances owed and creates payment terms or arrangements when necessary.

Vice President of Planning – Responsible for a variety of administrative and clerical duties necessary to run an organization efficiently. This role includes planning and scheduling meetings and appointments, organizing and maintaining paper and electronic files, managing projects, conducting research, and providing information via telephone, postal mail, and e-mail. This role aids executives by coordinating, analyzing, and improving office services. The administrative assistant works to establish procedures to simplify and improve reporting procedures, record keeping systems, forms control, office layout, or suggestion systems. Other responsibilities include replenishing any necessary office supplies, provide training and orientation for new staff, conduct research on the Internet, and operate and troubleshoot new office technologies. Performing and coordinating the office’s administrative activities contributes to the company’s organizational objective and helps to improve workflow.

Director of Marketing/Client Services – Manage the client services team and ensure the delivery of innovative, creative, and cutting edge strategies, as well as superior customer service for EBONetworks clients. The Director of Client Services is also responsible for guiding client assessment and strategy sessions for a wide range of clients. The Director will also work closely with the Director of Media to establish cross-team collaboration for delivery of technology products and to ensure the overall satisfaction of our clients through achievable timelines and goals.

Director Media - Direct Sales efforts to end user and customers (corporate advertisers). Manage inside sales office activities and support materials. Devise creative marketing tools to enhance customer PR and make a positive impact on sales results. Responsibilities include updating, managing and creating content for NewOrleansBlack.com. This position also would serve as EBONetworks publicist, database manager, and the creator of email newsletters and promotions.

Director Recruiting - Primary responsibility of connecting major corporations in New Orleans with talented African-American professionals seeking employment. Day to day duties are scheduling appointments with prospective companies to build recruiting partnerships; maintain relationships with current affiliates and develop new ones; collect research and data on potential job seekers; create flowcharts of job hiring process; create a job tracking flowchart; work with web developer to maintain and build database for potential job seekers; update jobs on the website.

Director of Events – Responsible for pre-planning, marketing and execution of all EBONetworks events. The Event Coordinator tours and rates potential venues and suggests ideas for creating a custom decor in the venue should one be necessary. The coordinator streamlines the production of events, coordinating the setting up and breaking down of equipment, talent arrival, transportation and accommodation. Also gaining sponsorship for EBONetworks events from both large corporate entities and smaller local companies is imperative for this position. This role calls for a highly experienced corporate event planner. The responsibilities include pre-planning, marketing and execution of all EBONetworks events. The Event Coordinator tours and rates potential venues and suggests ideas for creating a custom decor in the venue should one be necessary. The coordinator streamlines the production of events, coordinating the setting up and breaking down of equipment, talent arrival, transportation and accommodation. Also gaining sponsorship for EBONetworks events from both large corporate entities and smaller local companies is imperative for this position.

MARKETING

Creative Manager - Responsibilities include creating graphic design for clients via print, web, and other media formats. Creative Manager is responsible for working with Copywriter to also address written communications and scripts. Also, responsibilities include internal media design and communications for EBONetworks key projects.

Media Manager – Responsibilities include research on efficient buying of clients desired ad placement via offline & online media vehicles.

Marketing Account Manager(s) - Marketing manager launches products, develops and maintains a brand’s image and formulate marketing and communication plans to generate and increase existing business; helps identify and forecast customer demands; managers are responsible for planning and co-coordinating each stage of marketing plans on the web, outlining budgets and timeframes. The work involves market research, product development, pricing, sales and distribution, and promotion of the product; direct Sales efforts to end user (website sales) and customers (corporate advertisers); manage inside sales office activities and support materials; devise creative marketing tools (online and offline) to enhance customer PR and make a positive impact on sales results.

MEDIA

Research/ Data Manager – The research/data manager enters and organizes all collected opt-in data. Responsible for searching for marketing and advertising publications, photocopying and filing publications, reading publications to extract relevant information, preparing and organizing data for entry, editing data entry forms, entering data, and developing and performing quality control and quality assurance on entered data. Maintain highly organized approach to complex project, with attention to detail and accuracy. Work as part of a team to advise the design of an online interface to data in the database, and test the usability of prototype systems. Prepare written and verbal reports on data quality, data management procedures and project status. Develop and maintain text content of a website about the project. Produce data summaries and extracting data to support marketing research. Prepare and proofread research proposals. Respond to data requests from clients. Maintains a detailed and extensive database of EBONetworks subscribers, clients and magazine distribution points.

Copywriter/Content Manager - Responsibilities include updating, managing and creating content for NewOrleansBlack.com and OFFLine Magazine. This position also serves as EBONetworks publicist, database manager, and the creator of email newsletters and promotions. Manages on-line and Offline content for all projects. Manages and organizes volunteer and freelance copywriters, over 25.

Media Account Manager(s) - Interacts daily with businesses that are interested in advertising with EBONetworks or who seek marketing and advertising consultation. Meets with clients individually and tailors marketing campaigns to suit their needs. The Sales Associated must be committed to client satisfaction and carefully guide each client from initial meeting to campaign creation to media placement to the expected result; manages on-line sales activities for NewOrleansBlack.com. Oversees achievement of on-line revenue budgets; markets web site sales to the national advertising community; responsible for sales prospecting, presenting, negotiating, closing and managing online revenue; sells opportunities online for vendors and businesses.

RECRUITING

Research/ Data Manager – The research/data manager for recruiting enters and organizes all data for businesses that we target for recruiting and career placement. They are responsible for assessing each businesses status as “Diversity Friendly” company; additionally responsible for researching all background information on each company for prospecting. Responsible for searching for marketing and employment publications, photocopying and filing publications, reading publications to extract relevant information, preparing and organizing data for entry, editing data entry forms, entering data, and developing and performing quality control and quality assurance on entered data. Maintain highly organized approach to complex project, with attention to detail and accuracy. Work as part of a team to advise the design of an online interface to data in the database, and test the usability of prototype systems. Prepare written and verbal reports on data quality, data management procedures and project status. Develop and maintain text content of a website about the project. Produce data summaries and extracting data to support research. Prepare and proofread research proposals. Respond to data requests from clients.

Recruiting Account Manager(s) - Interacts daily with businesses that are listing jobs with EBONetworks or who seek to use our services. Meets with clients individually and tailors job descriptions to suit their needs. The sales associated must be committed to client satisfaction and carefully guide each client from initial meeting to interview implementation to actual job placement to the expected result; manages job placement satisfaction and 6 month follow-up final client payments; oversees achievement of on-line revenue budgets; markets web site job postings to the national advertising community; responsible for sales prospecting, presenting, negotiating, closing and managing online revenue;

EVENTS/OUTREACH

Promotions Manager – Liaising with clients to determine exact requirements, proposing budgets, ideas, timescales and venues. They are responsible for contracts with venues and suppliers. It is the Weekly Events Manager job to publicize the event and produce promotional materials, booking venues, entertainment, equipment and suppliers, and managing contractors such as caterers and security. Making sure that everything runs smoothly on the day of the event ensuring that health and safety, insurance and security regulations are followed managing finances and contracts. Recruits aspiring models, actors, dancers and others who are seeking work in their respective fields, exposure and career advancement opportunities. Recruits can purchase photography services and packages from EBONetworks and have their own page on NewOrleansBlack.com. Additionally, they are frequently hired to work EBONetworks events and are booked for promotional, video, commercial and other event work with private individuals and companies.

Street Team Manager - The special events manager is the person responsible for researching, designing, planning, coordinating, and evaluating specialized events. They have to come up with innovative ideas that must be accomplished within a budget and a time frame. The position is responsible for generating new business and for the smooth operation of assigned events, from beginning of planning stages, pulling together all event details for successful execution, through actual event completion and cleanup. Days are usually long, and work on the weekend is usually required. Individuals usually work on many events at one time. Being notified that an event or promotion is required in the company usually starts the process of planning a special event. The manager is responsible to find out what kind of event needs to be planned, whom it is for, and the purpose, size, time frame, and proposed budget. The Special Events Coordinator is responsible for every detail of the event from beginning to end.

Sponsorship Manager - The special events manager is the person responsible for researching, designing, planning, coordinating, and evaluating specialized events. They have to come up with innovative ideas that must be accomplished within a budget and a time frame. The position is responsible for generating new business and for the smooth operation of assigned events, from beginning of planning stages, pulling together all event details for successful execution, through actual event completion and cleanup. Days are usually long, and work on the weekend is usually required. Individuals usually work on many events at one time. Being notified that an event or promotion is required in the company usually starts the process of planning a special event. The manager is responsible to find out what kind of event needs to be planned, whom it is for, and the purpose, size, time frame, and proposed budget. The Special Events Coordinator is responsible for every detail of the event from beginning to end.