The Name
The name EBONetworks (EN) combines the words "ebony" and "networking" into a hybrid term intended to constantly remind all who hear it of our commitment to network, enlighten and entertain the African-American professional community through a myriad of multi-media marketing mediums.
To the Consumer
EBONetworks's intent is to provide the consumer with a cultural, economic and social information hub at which the creative synergy of a robust and ever evolving community of African-American professionals culminates. A quick browse through any EBONetworks web portal can easily acquaint any visitor or person recently relocated to a community with that city's current events, popular dining choices, most frequented entertainment venues and multitudes more.
To the Advertiser
EBONetworks effectively reaches a targeted and well studied niche audience of middle to upper middle class African-American professionals from throughout the southeastern U.S. The EBONetworks audience primarily falls between the ages of 25 - 44 and earns between $35,000 and $75,000 per year in income. The majority of this group is college educated and very tech savvy. This audience continues to significantly impact U.S. consumer spending annually with its high discretionary income and loyal buying behavior.